I will discuss first your personal brand since I see this as the most exciting area to emerge. The Internet is a giant library of information, easily accessible and the information on the net will be there forever - possibly? It is for this reason that you should think carefully about what you put on the internet and think how it will impact on your personal brand. This is an area that I am concentrating on myself. In thinking deeply about my personal brand and business brand I believe they are both interconnected since I see myself as an artist. This is not a profession as much as it is my passion in life.
The iStrategy conference speakers posed some very important questions about this that made me rethink my personal/business brand. Mike Presad of Bit Love Media was the first speaker for the conference and did an excellent job explaining the importance of your brand "Shiny" as he described it. After recently creating my website and developing my brand I became very concerned about whether my brand ticked all the boxes.
• Is my brand like candy?
• Is my brand edible?
• Does it have a personality?
• Is it inviting?
• What is the persona?
• Does it tell a culture?
• Does it help create a culture?
These are questions I wish I had known a few months ago. I believe in order for my personal/business brand to be successful I need to look at every aspect of my design. It is for this reason that I am posting a survey which I would like your help with answering these questions.
The creation of Linked In has especially allowed "employees to create their very own brand."
"People are loyal to their skills not there employers, you need to identify your skills."
"Talent is most important for leveraging brands," Clifford Rosenberg, Linked In.
Linked In as a powerful digital channel has allowed people to put their individual talents on display for prospective customers and employers. It has put the power back in the hands of the individual and as was mentioned at the conference it is now up to employers to make sure their talented employees are kept happy.
If you haven't thought of your own personal brand start with creating a MIND MAP to pin point your strengths and your individual character. Come up with a design that expresses who you are. Take your expertise and create a voice. In your own community become an authority for people to look to for help. Ask your family and friends for their guidance. Your personal brand will change and develop over time.
• Use Facebook as a starting point for experimenting with the development of your brand, but be careful not to alienate some people within your group.
• Create a website using such sites as www.weebly.com
• Start a blog, focusing your topics on your expertise.
• Create a Linked In page.
• Create a YouTube page to present "How To" videos to promote your talents.
• Set up a Twitter page and use it to connect with people associated with your voice. These people will give you knowledge and help in developing your voice. Through networking you will gain vital information to allow you to speak to your community.
Your business brand may be your own or maybe the brand of the company you work for. If it is your own brand these are exciting times for you as it is for me. If it is the latter and you have been charged with the responsibility of managing your company digital foot print then you have a tough job.
• As the person in charge you need to understand all the main aspects of your company to be able to speak authoritatively.
• You need to understand your branded company guidelines if there are any.
• It is vital that the owners of the brand convey the essence of what it is for you to be able to shape the message for the various channels.
• Needless to say it is a tough job being stuck in the middle.
If this is your brand then here are the points I would consider:
• Start with your business plan.
• Look at your mission statement.
• Look at the key assets of your business.
• Look at your competitors brands (What do you like about theirs, what don't you like)
• Use the points from Mike Presad.
• Create your story, your description of the brand and what you want it to convey.
• Your own style.
You will need to create a cohesive brand strategy across all digital media channels as with your personal brand, conveying the same style and message.
Your brand is a work in progress as is mine. I look forward to suggestions for me and our discussion.